With more than nine years of experience in collegiate athletics, Clay Trainum was named Sports Information Director for Georgia Gwinnett College on Monday.
Trainum, who hails from Evansville, Ind., joins the Office of Athletics after spending the last two years as the assistant director for media relations at Lamar University in Beaumont, Texas, where he served as the primary sports information contact for baseball, cross country, tennis, volleyball and track and field. In addition, he carried secondary responsibilities for both football and men’s basketball.
At GGC, Trainum will be tasked with promoting and publicizing the school’s six varsity sports. He will serve as a primary spokesperson for the Office of Athletics, handling media relations efforts and gameday duties. He will continue to develop the Grizzlies’ communication campaigns and help to extend the reach of the program’s growing brand.
“We are very excited to have Clay join our team,” said Ned Colegrove, Assistant Athletics Director for External Operations. “He will serve a key role in enhancing the product that our growing fan base consumes. We are confident Clay will work hard to take our online presence and communications efforts to the next level.”
While at Lamar, Trainum helped ramp up social media efforts across the department, which included the creation and distribution of content across Facebook, Twitter, Instagram and YouTube. He also worked closely with the marketing department in the development of campaigns, and as a result of their efforts, the LU social media imprint increased by nearly 350 percent.
Trainum went to Lamar from Middle Tennessee State University, where he was responsible for the day-to-day media relations efforts for baseball, volleyball and women’s golf. In his time in Murfreesboro, he introduced the first-ever athletics Twitter accounts and helped with the organization of the first two women’s golf events in school history as well as the 2010 Sun Belt Conference baseball and volleyball tournaments.
Over the years, Trainum also has served in a number of gameday roles with U.S. Soccer, the Music City Bowl, the Meineke Car Care Bowl of Texas, Texas A&M University, Tennessee State University and the Tennessee Secondary School Athletic Association.
A four-year student basketball manager for Ball State University, Trainum graduated with a degree in sports administration from Ball State in 2009.